Editorial Policies

Focus and Scope
The journal of marketing review encourages manuscript submissions from authors all over the world. Articles in the Marketing review (Xing Xiao Ping Lun) will include, but are not limited to the following areas:
 
 - Advertising and Communication
 - Art, Sport & Not-for-profit Marketing
 - Brand Marketing
 - Consumer Behavior
 - Electronic Commerce
 - Global Marketing
 - Internet Marketing
 - Inter-Organizational Issues
 - Marketing and Society
 - Marketing Education
 - Marketing Research
 - Marketing Strategy
 - Selling and Sales Management
 - Supply Chain Management
 - Services & Relationship Marketing
 - Technology Marketing
 
Review Process
    After initial evaluation, the manuscripts are sent two reviewers which are determined by editor and/or editorial board. If necessary, the number of reviewers can be increased by editor or Editorial Board. The reviewers are chosen from editorial board according to their expertise.

 

    The MR is a double-blind referred academic journal for all fields of marketing research. The reviewers' recommendations determine whether a paper will be accepted / accepted subject to change / subject to resubmission with significant changes / rejected. For papers which require changes, the same reviewers will be used to ensure that the quality of the revised paper is acceptable.

 

    For publication of articles, two positive reports are required. In case one reviewer report is negative while the other is positive, the article is forwarded to a third reviewer for addition evaluation.

 

    When a revision is required by the reviewer or reviewers, the author(s) are to consider the criticism and suggestions offered by the reviewers, and they should be sent back the revised version of manuscripts within 30 days. Revised manuscripts returned after one month will be considered as a new submission and peer review process is started from the beginning. Reviewers may request more than one revision of a manuscript. Manuscripts which are not accepted for publication are not re-sent to their authors.

 

    After reviewed, the Editorial Board will make the final evaluation. The articles accepted for publication by Editorial Board are placed in an issue sequence.
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