行銷評論 Marketing Review

Announcement 最近的公告

  • 行銷評論收錄於ProQuest (ABI), EBSCO等國際資料庫 Marketing Review (Xing Xiao Ping Lun) is indexed in academic databases of ProQuest, EBSCO, CEPS, TBMC, TAO.
    Posted Jul 25, 2014, 1:00 AM by 汪志堅
  • 行銷評論即日起,免刊登費,免審查費 自2014年起,行銷評論投稿,免刊登費,免投審查費。
    Posted Jul 25, 2014, 12:56 AM by 汪志堅
  • 行銷評論,平均審查時間 行銷評論2013年,平均初審審查時間為4-6周。
    Posted Jul 25, 2014, 12:55 AM by 汪志堅
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行銷評論 Marketing Review / Xing Xiao Ping Lun 

行銷評論創刊於2004年,是國內第一本行銷專業學術季刊,每年三月、六月、九月、十二月各出版一期,全年接受投稿。本學報以促進行銷研究為目的,舉凡理論推演、實證驗證、觀念發展、個案研究、消費研究、市場調查方面的論文,均為本學報刊登之對象

Established in 2004, the Marketing Review (ISSN 1813-4483) is an academic journal publishes four issues a year (in March, June, September, and December). The purpose of this journal is to promote marketing research. To be published in MR, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. MR is not tied to any countries.

Database Indexed 

Marketing Review (Xing Xiao Ping Lun) is indexed in academic databases of ProQuest, EBSCO, CEPS, TBMC, TAO.

The Marketing Review 
is a bilingual (English, Chinese) academic publication. Articles publish in this journal can be written in English or Chinese. The Chinese name of the Marketing Review is 行銷評論. The Romanization spelling for Chinese characters of the Marketing Review 行銷評論 is Xing Xiao Ping Lun.

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資料庫收錄

本學報被廣泛收錄於國內外資料庫,包括ProQuest (ABI), EBSCO, 中文華藝(CEPS database), 漢珍數位圖書(TBMC), 中文源流智慧藏(TAO)